Alfredo Marcantonio | Connor Broadley
Alfredo Marcantonio Copywriting
  • Alfredo Marcantonio

    Copywriting

    ‘The glorious thing about Connor Broadley is that they deliver handsomely, without fault, in terms of both performance and ‘bedside

    manner’.

    The warmth and generosity of spirit of the founding partners permeates the whole company like the letters in a stick of rock. And their team’s financial performance has been second to none. Not only in terms of managing investments but also in spotting and exploiting the opportunities often thrown up by the ever-changing rules and regulations.

    I couldn’t be happier.’

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  • 1947

    Born into one of London’s ‘ice cream families’, to Egidio and Rose

  • 1963

    Starts work at Colt Ventilation, aged 16

  • 1970

    Joins Volkswagen and becomes Head of Advertising, working with DDB

  • 1972

    Joins VW’s advertising agency, Doyle Dane Bernbach, to become a copywriter on the Mercedes account

  • 1974

    Marries Vivien, and joins French Gold Abbott, working with David Abbott

  • 1977

    A son, Leo, and a new job, at CDP, regarded as one of the world’s most creative advertising agencies

  • 1981

    A second son, Joseph, and another new job, at Lowe Howard Spink, becomes Creative Director

  • 1987

    Leaves Lowe’s to run WCRS Matthews Marcantonio

  • 1991

    Re-united with David Abbott at the newly merged AMV BBDO, becoming Vice Chairman, and Executive Creative Director of BBDO Italy

  • 2003

    Joins Steve Hobbs to form MPH (later HHM), a Soho creative consultancy

  • 2019

    Having been responsible for many of Britain's best-loved and successful advertising campaigns, Marc and his partner finally shut up shop

  • His book Remember those great Volkswagen ads? is in its fifth edition, his Economist poster book "Well written and red" enjoyed two. He still writes when asked, but has time to enjoy his passion for cycling and maintaining his stable of vintage Italian racing bicycles.

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