Alfredo Marcantonio
Copywriting


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‘The glorious thing about Connor Broadley is that they deliver handsomely, without fault, in terms of both performance and ‘bedside manner’.

The warmth and generosity of spirit of the founding partners permeates the whole company like the letters in a stick of rock. And their team’s financial performance has been second to none. Not only in terms of managing investments but also in spotting and exploiting the opportunities often thrown up by the ever-changing rules and regulations.

I couldn’t be happier.’


Life Line

1947 – Born into one of London’s ‘ice cream families’, to Egidio and Rose

1963 – Starts work at Colt Ventilation, aged 16

1970 – Joins Volkswagen and becomes Head of Advertising

1972 – Joins VW’s advertising agency, Doyle Dane Bernbach, to become a copywriter

1974 – Marries Vivien, and joins French Gold Abbott, working with David Abbott

1977 – A son, Leo, and a new job, at CDP, regarded as one of the world’s most creative advertising agencies

1981 – A second son, Joseph, and another new job, at Lowe Howard Spink, a six-man breakaway from CDP

1987 – Leaves Lowe’s to run WCRS Matthews Marcantonio

1991 – Re-united with David Abbott at the newly merged AMV BBDO, becoming Vice Chairman, and Executive Creative Director of BBDO Italy

2003 – Joins Steve Hobbs to form MPH (now HHM), a creative consultancy in Soho

Having written some of the UK’s most successful advertising campaigns over the years, Marc continues his work with HHM, but finds time to indulge his passion of cycling, and collecting rare bikes.